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Business Administration prepares students for careers in the
business world. Business teaches not only knowledge and use of
business terminology but introduces all the major disciplines of a
business entity. Throughout the curriculum there is a major emphasis
on critical thinking, strategic thinking, leadership, problem
solving, managerial skills, and communication skills. Business
students study all functional areas of business to enable them to
have an appropriate foundation for related careers in advertising,
financial services, banking or securities trading, marketing,
management, or to pursue graduate education. Internships are
available to prepare students for careers after graduation. In
addition to preparing students for business careers and graduate
school, the program in business administration is a good alternative
for other careers. Students gain administrative skills and methods
of inquiry that are applicable in governmental and non-profit
organizations. Since much legal practice involves business and a
knowledge of business terminology and institutions, this major is an
excellent background for the study and practice of law.
Major
Students pursuing a Bachelor of Science degree must complete the
following requirements with a grade of "C-" or higher:
ACC 230 Financial Accounting
ACC 231 Managerial Accounting
BUS 219 Management Science
BUS 260 Principles of Management
BUS 310 Corporate Finance
BUS 350 Marketing
BUS 469 Strategic Management
ECO 121 Introduction to Economics
ECO 221 Intermediate Microeconomics
ECO 222 Intermediate Macroeconomics
MAT 111 Statistics
MAT 121 Applied Calculus
In addition, the student must satisfy the Computer Applications
Proficiency Requirement. This can be done in one of three ways: 1)
by assessment of skills with the student’s academic advisor, 2) by
successful completion of Introduction to Computer Applications
Software, or 3) by successful performance on the computer
proficiency examination.
Finally, three additional advanced-level courses must be
successfully completed at the 300 or 400 level in accounting,
business administration, economics, and/or computer science. These
courses may be taken in a specific functional area as a
concentration or taken in different areas.
A concentration may be earned in the areas of finance,
international business studies, management, or marketing. Each
concentration requires that the student take at least nine credit
hours of course work at the 300, 400, or MBA level in that area. For
a course to be included as part of a student’s concentration, it
must be approved by the student’s advisor.
Students who wish to take MBA-level courses as part of their
concentration must have 1) at least junior standing, 2) a cumulative
grade-point average of 2.8, and 3) written permission from the MBA
director. In addition, there must be sufficient space availability
for undergraduate students. A student may take no more than six
credit hours of the concentration at the MBA level.
Minor
A minor in business administration is designed to provide the
student with an elementary foundation in the major disciplines
within business administration. It is a useful minor for students
who wish to prepare for an entry-level position in business while
pursuing another major outside of business administration. It is
also useful for those who wish to continue work after graduation
toward a Master of Business Administration degree at Oglethorpe or
elsewhere. The requirements for a minor are the successful
completion with a grade of "C-" or higher in each of the following
courses:
ACC 230 Financial Accounting
ACC 231 Managerial Accounting
BUS 260 Principles of Management
BUS 310 Corporate Finance
BUS 350 Marketing
ECO 121 Introduction to Economics
The following courses
are offered in Business Administration:
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BUS 110. Business Law I |
4 hours |
This course is designed to give the student an
awareness of a limited area of those aspects of the law which
will be needed in day-to-day dealings with the problems of
business. Special emphasis is placed upon the law of contracts,
negotiable instruments, agency, and a study of the Uniform
Commercial Code as it applies.
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BUS 111. Business Law II |
4 hours |
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This course is a study of partnerships,
corporations, sales, bailments, security devices, property,
bankruptcy, and trade infringements. Prerequisite: BUS 110.
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BUS 219. Management Science |
4 hours |
An introduction to operations research, model
building, optimization, linear programming, inventory models,
and simulation. Major techniques and models of quantitative
analysis as applied to business are studied. Prerequisites: CSC
240, MAT 111, and MAT 121.
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BUS 260. Principles of Management |
4 hours |
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This course is an introduction to the principles
of management and administration. It includes the study of
leadership, conflict resolution, decision making, and the
general functions of management in large and small
organizations. Students will use computers extensively to do
active research, and will learn spreadsheet and graphical tools
to aid in the development of their decision-making skills. |
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BUS 310. Corporate Finance |
4 hours |
This course is a study of the basic principles
of organizational finance and its relation to other aspects of
business management and to the economic environment within which
the firm operates. Attention is given to basic financial
concepts, techniques of financial analysis, sources of funding,
asset management, capital budgeting, capital structure, cost of
capital, time value of money, and financial decision making
under conditions of uncertainty. Prerequisites: ACC 231, ECO
121, and MAT 111.
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BUS 350. Marketing |
4 hours |
This course is concerned with the policies and
problems involved in the operation of market institutions. It
will examine broad principles and concepts involved in the
operation of market planning, market segmentation, consumer
behavior, and product management, pricing, distribution, and
promotion of goods and services. Aspects of global marketing,
current marketing topics, and ethical and social responsibility
issues in marketing are addressed. Prerequisites: ACC 231 and
ECO 121.
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BUS 351. Retailing |
4 hours |
This course is designed to acquaint the student with one
aspect of the marketing activity of distribution known as
retailing. The course will involve looking at all the
activities necessary to sell goods and services to the final
consumer. This will include an examination of such retail
topics as consumer markets and behavior, retail site
location, retail store operations and management, pricing
and communication decisions, merchandising, decision
analysis and evaluation, and the regulatory, technological
and ethical environments in which retailing operates.
Prerequisite: BUS 350.
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BUS 352. Marketing Communications |
4 hours |
Principles, concepts, and practices relating to
the various kinds of communications employed to disseminate
information about products and services to potential buyers are
topics in this course. Communication methods to be studied
include advertising, personal selling, sales promotion, and
public relations. The behavioral aspects of both messages and
media will be explored. Prerequisite: BUS 350.
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BUS 362. Human Resources Management |
4 hours |
In this course students will explore the
perspectives and challenges of Human Resources Management within
the context of the emerging global economy. The class will look
at traditional HRM topics such as selection and compensation and
also at how students can manage their own human resource
potential. Prerequisite: BUS 260.
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BUS 370. International Business |
4 hours |
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This course is designed to acquaint the student
with the problems encountered in conducting business outside
one’s own country and to provide a basis for evaluating the
impact on business activities of changing economic, political,
and cultural factors. Cases will be used throughout the course
to give the student experience with the problems and advantages
of doing business across national frontiers. A cultural
diversity simulation game also will be used. Prerequisite: BUS
260.
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BUS 410. Advanced Corporate Finance |
4 hours |
As a continuation of Corporate Finance, topics
in this course will include capital budgeting, intermediate and
long-term funding, current asset management, working capital
management, and dividend policy. Case studies will be used to
emphasize actual business situations and to focus on the
comprehensive financial management of the firm. Prerequisite:
BUS 310.
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BUS 411. Investments |
4 hours |
An introduction to the environment in which
investment decisions are made. Topics explored will include
efficient markets, the capital asset pricing model, term
structure of interest rates, risk versus return, and performance
measures. Although the emphasis will be on stocks and bonds,
other investments will be discussed. Prerequisite: BUS 310.
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BUS 450. Consumer Behavior |
4 hours |
This course is designed to develop and enhance an understanding of
how and why individuals, groups, and organizations select, secure,
use, and dispose of products and the impact this has on consumers
and society. The course is interdisciplinary, drawing upon the
fields of economics, marketing, psychology, and sociology. Ethical
and legal as well as international aspects of consumer behavior are
explored in the course. Prerequisite: BUS 350.
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BUS 451. Direct Marketing |
4 hours |
This course is designed to introduce the student to the specialized
field of interactive marketing which uses all media to effect a
measurable consumer response. Topics to be explored include direct
marketing planning, mailing lists and databases, selecting the
appropriate media for the message, techniques for creating and
producing direct response campaigns, and managing the direct
marketing operation. Prerequisite: BUS 350.
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BUS 456. Marketing Research |
4 hours |
This course is designed to explore topics such
as the types of research, the research process, research design,
sampling procedures, data collection methods, data analysis, and
preparation and presentation of research findings. A research
project and presentation of findings is usually required in the
course. Prerequisites: BUS 350, CSC 240 or equivalent, and MAT
111.
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BUS 461. Total Quality Management |
4 hours |
This course will explore major systematic
approaches to Total Quality Management. Students will examine
quality management from a “profound knowledge” perspective
(Deming, Pirsig, Goldratt), and will learn how to understand
quality as a concept for achieving effective management within a
firm, and in one’s own life. Prerequisites: BUS 260 and MAT 111.
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BUS 469. Strategic Management |
4 hours |
This course is the capstone integration course
for the business program. Students learn integrative thinking
skills and strategic management tools through both the reading
of conceptual work and the extensive use of the case studies.
This course must be taken in residence in order to fulfill the
requirements for a degree in this major. Prerequisites: BUS 260,
BUS 310, and BUS 350.
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BUS 490. Internship in Business Administration |
1-4 hours |
An internship is designed to provide a formalized experiential
learning opportunity to qualified students. The internship generally
requires the student to obtain a faculty supervisor in the relevant
field of study, submit a learning agreement, work 30 hours for every
hour of academic credit, keep a written journal of the work
experience, have regularly scheduled meetings with the faculty
supervisor, and write a research paper dealing with some aspect of
the internship. Written work should total five pages of academic
writing for every hour of credit. An extensive list of internships
is maintained by the Career Services Office, including opportunities
at Office Depot, the Metro Atlanta Chamber of Commerce, SunTrust
Bank and the Atlanta Thrashers. Graded on a
satisfactory/unsatisfactory basis. Prerequisites: Permission of the
faculty supervisor and qualification for the internship program.
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BUS 494. Independent Study in Business Administration |
1-4 hours |
Supervised research on a selected topic in business administration.
Prerequisite: Submission of a proposed outline of study that
includes a schedule of meetings and assignments approved by the
instructor, the division chair, and the Provost and Senior Vice
President prior to registration.
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BUS 495. Special Topics in Business Administration |
4 hours |
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An intense study of diverse business topics
under the direct supervision of a business administration
faculty member. Prerequisite: Permission of the instructor. |
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